The Strength Guys Inc.


The Strength Guys Inc. is committed to maintaining the accuracy, confidentiality, and security of your personally identifiable information (“Personal Information”). As part of this commitment, our privacy policy governs our actions as they relate to the collection, use and disclosure of Personal Information. Our privacy policy is based upon the values set by the Canadian Standards Association’s Model Code for the Protection of Personal Information and Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).


We are responsible for maintaining and protecting the Personal Information under our control. We have designated an individual or individuals who is/are responsible for compliance with our privacy policy.

Identifying Purposes

  • Provide online coaching service you selected and agreed to
  • Handle all billing activities to collect fees for your service
  • Handle all billing activities required to collect payment for apparel purchased from us. Apparel shipped via Canada Post or possibly courier service such as UPS, FedEx or Purolator.
  • Send occasional marketing emails via MailerLite. You have option to unsubscribe at any time.
  • Promote your photograph and story on company social media channels with your explicit permission

Data Storage Locations

  • We collect Personal Information from our secure website using software called Gravity Forms. All data is stored securely with our web hosting company (DotEasy)
  • Personal Information is also stored on our business Google Drive. Information used by our coaches to provide service you paid for.
  • Personal Information is stored in our accounting system, Quickbooks Online. Access limited to bookkeeper and accountant.
  • Quickbooks Online invoices are processed through our corporate bank account at Royal Bank of Canada.
  • PayPal and WooCommerce are used to process our payments. All credit card information and Personal Information is stored within their systems. Both companies are PCI Compliant. Credit card data is never stored in our files.

    Please see the PayPal Privacy Policy for more details.

  • Personal Information used to send occasional marketing email. We use use software called MailerLite to handle our marketing email distribution. Only email address is stored in MailerLite.


By accepting our Terms and Conditions, you are granting permission for us to store your Personal Information supplied on website form. However, your decision not to provide certain information may limit our ability to provide you with our products or services.

MailerLite software tracks consent and gives the option to unsubscribe from future email campaigns.

Limiting Collection

The Personal Information collected will be limited to those details necessary for the purposes identified by us. With your consent, we may collect Personal Information from you in person, over the telephone or by corresponding with you via mail, facsimile, or the Internet.

Google Analytics

We use Google Analytics and related Google products to analyze our website performance. Google may collect and analyze personal information regarding your internet search activity and location.

Limiting Use, Disclosure and Retention

Personal Information may only be used or disclosed for the purpose for which it was collected unless you have otherwise consented, or when it is required or permitted by law. Personal Information will only be retained for the period of time required to fulfill the purpose for which we collected it or as may be required by law.

Personal Information shared with employees of The Strength Guys Inc. stored on secure Google Drive. External accounting firm may access Personal Information while preparing annual financial reports and corporation tax returns. Access limited to Quickbooks Online for accounting firm.


Personal Information will be maintained in as accurate, complete and up-to-date form as is necessary to fulfill the purposes for which it is to be used.

Safeguarding Customer Information

Personal Information will be protected by security safeguards that are appropriate to the sensitivity level of the information. We take all reasonable precautions to protect your Personal Information from any loss or unauthorized use, access or disclosure.


We will make information available to you about our policies and practices with respect to the management of your Personal Information.

Customer Access

Upon request, you will be informed of the existence, use and disclosure of your Personal Information, and will be given access to it. You may verify the accuracy and completeness of your Personal Information, and may request that it be amended, if appropriate. However, in certain circumstances permitted by law, we will not disclose certain information to you. For example, we may not disclose information relating to you if other individuals are referenced or if there are legal, security or commercial proprietary restrictions.

Handling Customer Complaints and Suggestions

You may direct any questions or enquiries with respect to our privacy policy or our practices by contacting:

Debbi Tremblay
Finance & Operations Director | The Strength Guys Inc.


Jason Tremblay
President & Co-founder | The Strength Guys Inc.

Additional Information


A cookie is a small computer file or piece of information that may be stored in your computer’s hard drive when you visit our websites. We may use cookies to improve our website’s functionality and in some cases, to provide visitors with a customized online experience.

Cookies are widely used and most web browsers are configured initially to accept cookies automatically. You may change your Internet browser settings to prevent your computer from accepting cookies or to notify you when you receive a cookie so that you may decline its acceptance. Please note, however, if you disable cookies, you may not experience optimal performance of our website.

Other Websites

Our website may contain links to other third party sites that are not governed by this privacy policy. Although we endeavour to only link to sites with high privacy standards, our privacy policy will no longer apply once you leave our website. Additionally, we are not responsible for the privacy practices employed by third party websites. Therefore, we suggest that you examine the privacy statements of those sites to learn how your information may be collected, used, shared and disclosed.