About Us

Professionalism

Innovation

results

simplicity

transparency

Partnerships

Our Story

After The Strength Guys opened its doors for business in September of 2012, the size of our clientele and staff swelled over the next eight months. Our clientele was a unique blend consisting of natural physique athletes, a few powerlifters, and even a NASCAR driver. Overall, the major themes of our clientele were the desire to compete and gain strength. These early successes on the natural bodybuilding stage and powerlifting platform helped fuel the growth of our team throughout the year. In June of 2013, our group disbanded, and we transitioned towards a more evidence-based approach to training in response.

As a result of our transition to a more evidence-based approach, from 2013-2015, our clients left their marks in bodybuilding and powerlifting, winning shows, and our first national and international championships. However, these successes were not without preventable injuries and poor performances that made us realize that we required a greater understanding of practice-based evidence than our research-heavy focus at the time provided. In response, Jason sought out mentorship and developed our first proprietary system for tracking and analyzing training as he and Taylor Atwood prepared for their first IPF World Championship together.

Shortly after 2016 IPF Worlds TSG entered another rebuild. The goals of this rebuild were to form a tight-knit community of coaches and athletes supporting one another and to continue to grow our understanding of a data-driven approach to powerlifting. Unfortunately, 2016-2017 was not an easy year, and Jason came close to folding the company to move into full-time S&C after a disappointing finish at IPF Worlds. Shortly after, Ben Esgro agreed to join TSG, and we began to perform up to our potential. Ben brought his championship-winning DUP training system as he and Jason joined forces to evolve the system and spread these ideas amongst the staff. As a result, TSG finally began to regain its momentum.

In 2018 our performances reached new heights as our thoughts and ideas on training molded into a highly effective and innovative training system. In March, two TSG athletes won the Arnold Classic, and in June, Taylor Atwood won his first IPF World Championship. 2018 IPF World’s in Calgary was a special time for our team because we hosted each team member in Jason’s hometown, and we had finally achieved the goal of winning the big one. A few months later, our team of Eli Burks, Taylor Atwood, Sean Moser, and Rob Ali won Best Open Men’s Team at USAPL Raw Nationals in Spokane, which closed out our most successful year as a company.

In 2019 our team expanded with clients in over 50 different countries worldwide. In addition, we sent a team of nine competitors to the IPF World Championship in Helsingborg, Sweden. TSG athletes won two World Championships, set three World Records, and Taylor Atwood came home with the Best Men’s Lifter award. In 2019 we also hosted seminars in the Dominican Republic and Slovenia and collaborated with the Calgary Flames NHL Team. At the beginning of 2020, the world threw us a curveball with the COVID-19 pandemic, which temporarily halted our competitive momentum due to meet cancellations and caused further changes in our personal and professional lives.

At the start of COVID-19 stay-at-home orders, we released a free at-home training program downloaded by over 8,000 people. Taking advantage of the extra free time, our group also started our internship program, which has provided individualized mentorship to over twenty coaches to date. Meanwhile, our Coaching for a Cause program contributed to COVID relief projects in Zimbabwe, such as building community gardens and farms and providing hygiene products. Later on, in 2020, our group hosted the first-ever virtual meet scored by a panel of IPF international referees. Finally, the year ended on a high note, with meets returning and Taylor Atwood making history with the first-ever 800 kg+ total in the 74 kg class.

In 2021, the growth of TSG continued as we launched our partnership titled “Positions of Power” with the King of the Lifts Podcast, Jason completed his in-season internship with the Calgary Flames, and our team of 11 athletes dominated at the 2021 USAPL Raw National Championships. At this meet, Taylor Atwood re-wrote the history books when he achieved the highest ever points score in drug-free powerlifting using any formula, setting an all-time world record in the Squat and Total and becoming the first 74 kg lifter to total 1800 lbs in competition. This performance solidified that our simple and data-driven approach to training can help talented lifters reach heights never before seen. Our team continued to grow in the months that followed Raw Nationals, and we began working with Lya Bavoil.

As TSG moves forward into its next chapter, our mission is to continue to be leaders in improving powerlifting performance through our combination of interdisciplinary expertise in powerlifting coaching, sports science, technique and nutrition coaching, injury management, and more. So join us, and let’s continue to raise the bar of performance and professionalism together.